![]() Start by seeing if you’re already on Yelp. It’s important to make a great first impression. So even if someone is mapping to your business or asking Alexa for a recommendation, they’re going to see your star rating on Yelp. Like Apple Maps, Siri, Uber, and Amazon, to name a few. How? Yelp data is integrated into a lot of different places. So they’re looking for “pizza,” not “Joe’s Pizza.” Ninety-six percent of searches on Yelp are unbranded, according to Yelp’s data science team.Įven if they’re not looking on Yelp, they can see your Yelp rating. What that means is most Yelpers are not turning to Yelp looking for your business specifically-they’re looking for your category of business. They’re not looking for you, they’re looking at you Now that you get review sites, let’s turn our attention to the three things you need to know about Yelp. Online reviews are the proof of how well you live up to the claims your brand makes. But if 100 of its customers say it has the best pizza, that’s something worth getting excited about. If a pizzeria says its pizza is the “best in the city,” you’ll probably be a little skeptical. Social proof is the system of checks and balances in a world where “Ultimate” and “World’s Best” are too casually thrown around. Why? Because online reviews are social proof. A study done by Bright Local in 2016 found that 91 percent of consumers turn to review sites to determine if a local business is good or bad. As a business owner, what can you do with Yelp? Is it a tool you should simply set and forget or is it something you should be more involved with?īefore you try to understand Yelp, it’s important to understand review sites. Search engines point to it, mapping tools point to it, and Siri seems to be a fan, too. If you’ve ever done a search for a local business in your area, you’ve probably come across Yelp.
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